Continued from “How To Become a Dealer For Western Clothing – Part I”
The next important thing you need to know about selling or selling western goods is that you need to do your homework first and learn all you need to learn about western living, and western products. Then, decide which product you want to focus on.
Next, as a dealer or store owner, you want your customers to return and return and return again, so you want to make it an experience for them to shop at your store. Make sure the music is pleasant and not blasting loud, make sure your employees are dressed in the same theme, in your case, they will be dressed in western styles that is sold in your store. Your employees are your models. Make the ambiance and environment match the focus of your products as well. Ask yourself, this question, what will you offer your customers that others don’t offer?
Perhaps you can offer a piece of rare type of western candy for free—or even offer something unique such as a drawing for a basket filled with fabulous western goods.
Or perhaps you may want to offer a sweepstake for a trip to a western location or a western concert or any kind of western extravaganza with all expensive paid. In this case you should including airfare, meals, and western lodging and western entertainment, such as a trip to Jackson Hole Wyoming. Let people have a chance to make multiple entries for the sweepstake, this will keep customers coming back to your store over and over. Or, you might want to hold a contest, for example a Western Belt Buckle Contest Event, or a Western Dance Carnival with food and prizes, sponsored by your store. Invite the radio station or TV station, have a ball with it! A pleasant experience at your store is important and keeps the customer returning. This is the reason most smart bookstores now offer a sit down coffee shop, and story time for children!
Another important thing to consider is that you need to make a relationship with a dependable, honest, and committed western products supplier. Of course a supplier will have hundreds of products and will want to sell all them. Again, keep in mind that success depends not on large volume of merchandise in your store, but success depends on how focused your merchandise is on the theme that you have chosen for your store, and also on the knowledge and the love that you and especially your sales people especially for the products you sell. So, you will not buy everything that your supplier offers, but only that one line of item that you are focused on at your store. More variety of merchandise is not better, focus, knowledge, attention to the need of the customer, and your love for what you sell, and providing a pleasant experience for the customer at your store is what fertilizes your the ground for success in sales.
At first, you may want to try two or three suppliers to test the quality of their products in your market and their dependability first, before you decide on who will buy from in a regular basis. Once you find a supplier that you can depend on to fill your order, you want to make your relationship strong with that supplier, and maintain a good communication with that supplier, and you want to be very honest in your dealings with your supplier as well, paying invoices on time, no unnecessary or non-sense complains, etc. If you maintain a good relationship with your supplier over time he will be willing to find especial items that you may need to buy in bulk, give you advices, etc.
Of course you want your western business to be completely legal, so you have never opened a store before, will need to contact your Chamber of Commerce and ask for the guidelines of your state and city to open a brick and mortar business, and find out what licenses you will need, what state registrations you need to file, and what tax forms you will need to fill and when and where to get those forms, and also if you will need an accountant or a book keeper to do your taxes and maintain the finances and the books for your business up to date.
And finally your Chamber of Commerce will also give you advice as to how to go about incorporating your business, and how to obtain grants, and business financial loans, or capital investors to start your business.
The Chamber or Commerce should also give you advice as to the best strategic zone locations in your town you should open your store. They can also give you advice as to how to obtain survey studies that should indicate the consumer need for the products you intend to sell, etc., so take advantage of of your Chamber of Commerce as source of information before opening your business.
Just Some Plain Ol’ Advice
And now a word of advice, you heard the phrase “moderation in all things”. Even if you know that your business will be a huge success, don’t be greedy and don’t start big. It is best to start small, and grow as your revenue grows.
As much as possible, stay out of debt. This means that at first your profits will be employed to pay off the business loan and overhead expenses and to run the business, instead of to expensive vacations, or fancy cars. One of the biggest mistakes small businesses owners, who are just starting out, make is starting to spend their profits on themselves before the business becomes established and the business debts are paid. You will enjoy by far more luxuries, if you wait until the business can truly support it for you without getting you into debt.
Run your business the wealthy way, run a debt free business.